Gedy’s Cucciolo.
50 Years of Innovation in Italian Design
The toilet brush designed by Japanese designer Makio Hasuike turns 50 and remains one of the undisputed stars among home design products.
Origgio (VA), May 13, 2024 – Gedy, the leading Italian company in the bathroom accessories sector, is pleased to celebrate the 50th anniversary of Cucciolo, the iconic toilet brush born from the genius of Japanese designer Makio Hasuike in 1974. Characterized by a concave and angled shape, designed to maximize both functionality and aesthetics, Gedy’s Cucciolo has revolutionized the concept of household objects. The collaboration between Gedy and Makio Hasuike, represented by the legendary Cucciolo, has marked an indelible chapter in the history of Italian design.
Fifty years after its revolutionary debut, Cucciolo continues to embody a perfect balance of form and function, reaffirming its relevance in the contemporary design landscape. Cucciolo has spent five decades as an icon of innovation, winning a place not only in household bathrooms worldwide but also in the hearts of design enthusiasts. Its presence in the permanent collections of world-renowned institutions like the MoMA in New York and the Triennale di Milano is a testament to its lasting and universal impact. Today, in a constantly evolving world, Cucciolo remains a symbol of timeless design. Its ability to combine aesthetics and ergonomics has inspired and will continue to inspire future generations of designers and design lovers. On the occasion of Gedy's 70th anniversary celebrated in 2023, the Italian company created a limited edition reissue of the historic Cucciolo.
Gedy SpA
Since 1953, Gedy has been a reference point for Italian design in bathroom accessories and furnishings. Its mission is to solve the decorative and functional needs of every type of bathroom, offering the best selection of Italian-designed products, with a focus on innovation, a wide product range, and competitiveness. For over seventy years, Gedy has been synonymous with elegance and practicality for every bathroom. The company’s goal is to strengthen its position as a global leader in the sector, setting trends in bathroom accessories and spreading Italian design worldwide through a sustainable approach. www.gedy.com
